5 Client Red Flags You Should Never Ignore

Not All Money is Good Money

When you're starting out, it's tempting to say "yes" to everyone. But bad clients drain your energy, kill your confidence, and prevent you from finding good clients.

1. "This should only take you an hour"

If a client tells you how long your job should take, run. They don't value your expertise; they value your hands. They will nitpick every minute you bill.

2. The "Equity" Offer

"We can't pay you now, but you'll get 5% of the company!"

99% of startups fail. 5% of zero is zero. Unless they are well-funded or you are a literal co-founder, demand cash. You can't pay rent with equity.

3. Disorganized Communication

If they take a week to reply to an email but expect you to reply to a text on Saturday night, there is a boundary issue. Professional clients value asynchronous communication and respect your weekends.

4. Refusal to Pay a Deposit

Standard practice is 50% upfront. This ensures the client has skin in the game. If they balk at a deposit, they likely have cash flow issues or intend to stiff you.

Conclusion

Trust your gut. If a discovery call feels "off", it usually is. Raise your rates, fire the bottom 20% of your clients, and focus on those who respect your work.